Here are the most valuable dimensions to include in your supplier survey, tried and tested by SRM Tribe across sectors and supply chains:

1. Ease of Doing Business

How simple and efficient is it to work with your organisation? This includes processes, systems, and decision-making speed.

Sample focus areas: Purchase order clarity, invoicing accuracy, onboarding process.

2. Communication & Responsiveness

How well does your team communicate expectations, respond to queries, and provide clear points of contact?

Sample focus areas: Availability of stakeholders, response times, clarity of requirements.

3. Fairness & Transparency

Do suppliers feel that they are treated fairly in commercial negotiations and day-to-day operations?

Sample focus areas: Bid processes, contract negotiation, pricing discussions.

4. Relationship Quality & Trust

Do suppliers believe your organisation builds mutual respect, keeps commitments, and values long-term partnerships?

Sample focus areas: Consistency, openness, ethical conduct, conflict resolution.

5. Support & Enablement

Are you helping suppliers succeed? This includes access to information, training, collaboration tools, and decision-making input.

Sample focus areas: Joint planning, forecasting, knowledge sharing.

6. Innovation & Improvement

Are you enabling innovation and continuous improvement from the supply base?

Sample focus areas: Willingness to trial new ideas, recognition of supplier innovation, co-development opportunities.

7. Governance & Risk Management

Are your supplier-facing processes well-structured, consistent, and aligned to good governance?

Sample focus areas: Escalation procedures, performance monitoring, issue resolution.

8. Future Outlook

Do suppliers want to continue working with you? Do they see your organisation as a strategic customer of choice?

Sample focus areas: Long-term alignment, commercial attractiveness, trust in leadership.

Quantitative + Qualitative: Why You Need Both

At SRM Tribe, we recommend a mix of structured scoring (e.g. Likert scale ratings) and open-ended qualitative comments. Scores help you identify patterns, segment by supplier type or region, and benchmark over time. Comments add the colour, context, and emotional insight that numbers alone can’t provide.

Customising to Fit Your Strategy

No two organisations are alike. That’s why SRM Tribe tailors every survey to reflect your specific supplier segments, strategic priorities, and internal language. We work with you to align survey content with what matters most to your business and what matters most to your suppliers.

Why SRM Tribe Are the Experts in Voice of the Supplier

Voice of the Supplier is not just a service we offer. It’s a core capability. We design, deliver, and interpret supplier surveys for some of the most forward-thinking procurement teams in the world.

Our approach ensures:

• High response rates and rich insight

• Full GDPR compliance and data security

• Supplier trust through external confidentiality

• Actionable reporting and benchmarking

• End-to-end support from design to debrief

  
  

  With SRM Tribe, you don’t just get a survey. You get a strategic mirror, held up by experts who understand both sides of the supplier relationship.

Ready to Start Measuring What Matters?

If you're serious about building stronger supplier relationships, then it’s time to start measuring the experience you're delivering.

Contact SRM Tribe today to design a Voice of the Supplier survey that gives you clarity, builds trust, and accelerates value.